Week 10

Secondary data is collected from sources that have already collected data. This is an issue because it is other data and it can not always be credible. Research experiments need this data 

Otto’s pizza is always marketing around Portland. They have come to campus numerous times to show us their new pizzas and food. They are always giving promotional deals for students. There has even been a new one that just opened recently in my town. This could be from their market research. 

When advertising expenses rise, sales do also. 

The coefficient of this advertising is 4.1 to 3.2. This means that more people need to be using TV for advertising.

Adjustment R-Square. This number is between 0 and 1. This shows how much accountability it will have during the independent variable change. 

I think its the Standard error statistic that is the most important. It shows the levels that the estimates of rent are provided by the model. This can help you get a clear understanding of rent costs. 

Big data wont replace market research. Everyone needs to look into their market of what they’re selling and do the research accordingly. Big numbers don’t give enough information