Week 6
1. Inbound Marketing is a new technique that targets consumers based on previous things they've viewed or liked within social media. This is different from outbound marketing which tries to appeal to a large group of consumers all at once. Inbound Marketing uses a consumers search history and search engine to find what products that consumer is interested in. I don't have cable, so, unfortunately, I was not watching the Olympics.
2. I have seen in the past that the united states wore Polo clothing to the games which has the logo branded on the clothing. I also think, from past viewing, that Nike was apart of the branding of athletes.
3. Ultimately the olympics are about bringing countries and athletes together. It's all about representation of nationalities, in my eyes. Some of the values I've seen over time, specifically, is education. Helping countries that are less fortunate seems to be a focus within the olympics. P&G is a company that plays a large role in this. I know this because my mother use to work for them. They spend a lot of money to help the less fortunate. One example that I saw years ago in the olympics was their role in helping with the BP oil spill.
4. I only know about the twitter feed from the olympics because my friends have the app. I personally do not. I can't stand the idea of people tweeting about things that have nothing to do with me. But, for many, it is how they stay up to date on the games. The constant feed, I feel, is helpful to those who can't be watching the games 24/7.
2. I have seen in the past that the united states wore Polo clothing to the games which has the logo branded on the clothing. I also think, from past viewing, that Nike was apart of the branding of athletes.
3. Ultimately the olympics are about bringing countries and athletes together. It's all about representation of nationalities, in my eyes. Some of the values I've seen over time, specifically, is education. Helping countries that are less fortunate seems to be a focus within the olympics. P&G is a company that plays a large role in this. I know this because my mother use to work for them. They spend a lot of money to help the less fortunate. One example that I saw years ago in the olympics was their role in helping with the BP oil spill.
4. I only know about the twitter feed from the olympics because my friends have the app. I personally do not. I can't stand the idea of people tweeting about things that have nothing to do with me. But, for many, it is how they stay up to date on the games. The constant feed, I feel, is helpful to those who can't be watching the games 24/7.
Culture maps show how marketing strategies are working, or if they aren’t. This map helps the marketers focus on the differences in cultures, which then can help them focus on certain areas as opposed to another culture.
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