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Week 11

Petco has a great reputation with customers because they give review areas of the customers visits. Consumers can comment on service, products and more. This ensures that consumers can share their experiences with one another to help them from buying a bad product or riding a good one.  I chose to look at a Flexi leash: “I have had a flexi for over 15 years (the cord type) and it still works but the cord has become fully extended and sometimes is slow to retract but still works, I just use it now for my dog who does not pull. This leash is a little heavier in the hand but still quite comfortable. I am hoping that the tape does not begin to fray at the edges, causing issues when retracting. So far, I am quite pleased and will be thrilled if I even get a decade out of this leash.” The product had a 4.9 star review. There were many comments that people did not like it because it allowed too much freedom for their animal. Petco Should focus on people who only have animals ...
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Week 10

Secondary data is collected from sources that have already collected data. This is an issue because it is other data and it can not always be credible. Research experiments need this data  Otto’s pizza is always marketing around Portland. They have come to campus numerous times to show us their new pizzas and food. They are always giving promotional deals for students. There has even been a new one that just opened recently in my town. This could be from their market research.  When advertising expenses rise, sales do also.  The coefficient of this advertising is 4.1 to 3.2. This means that more people need to be using TV for advertising. Adjustment R-Square. This number is between 0 and 1. This shows how much accountability it will have during the independent variable change.  I think its the Standard error statistic that is the most important. It shows the levels that the estimates of rent are provided by the model. This can help you get a clea...
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Assignment 3

"The difference is, if I were to spill my beer on you in a bar, it wouldn't affect your long-term health," she says. "If I choose to smoke, it can affect the health of the person near me.”  The article I chose to research was about second hand smoke of Marijuana users. As a medical patient, I know that this is a very difficult line that people cross. Because people think that the product is nature, as opposed to cigarette second hand smoke. Marijuana actually stays in the blood vessels as second hand smoke, for 90 minutes. Where Cigarette second hand smoke only lasts 30 minus in ones blood vessels. The prediction that second hand smoke, in any case, is safe is a lie.  People are marketing that Marijuana is ‘safe’ for everyone, and its not. There are many states that have found mold and other contaminants on their products. Since 2018 there have been more standards and regulations set to make sure that this kind of thing, with this ‘natural’ product, doesn’t ...
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Week 6

1. Inbound Marketing is a new technique that targets consumers based on previous things they've viewed or liked within social media. This is different from outbound marketing which tries to appeal to a large group of consumers all at once. Inbound Marketing uses a consumers search history and search engine to find what products that consumer is interested in. I don't have cable, so, unfortunately, I was not watching the Olympics. 2. I have seen in the past that the united states wore Polo clothing to the games which has the logo branded on the clothing. I also think, from past viewing, that Nike was apart of the branding of athletes. 3. Ultimately the olympics are about bringing countries and athletes together. It's all about representation of nationalities, in my eyes. Some of the values I've seen over time, specifically, is education. Helping countries that are less fortunate seems to be a focus within the olympics. P&G is a company that plays a large role in ...
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Week 5

1.  The labels are usually on the side or back of the packaging. This information tells the consumer everything he or she needs to know about what is in the product. 2. The products that I notice the most with these claims are drinks. Juice especially, always claiming that it's 100% juice or  sugar free. These claims are usually not accurate. When looking at the nutrition facts we can see there are sugar like substances in the product. One of the most frequently seen substitutes is high fructose corn syrup. 3. At Hannaford where I shop most consumers are between 30 and 60 years of age. I use coupons to save money on these products because of how I live on a budget. However, most people in the register lines will use coupons and special promotionally deals. 4. The most appealing packaging that attracts consumers is often brightly colored and has a large font that makes the product easy to identify. Sometimes theres a slogan that catches peoples eyes but I say its the way ...
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Week 4

Q1 seventh generation is a company that produces environmentally safe and sustainable products. It is the new consumer fad of going green. With social media and the awareness we have towards the environment, we can safely assume this will impact consumers daily decisions and their budgeting habits. We are referring to people shrinking their carbon footprint. Consumer purchase items that cause less harm to the environment. However, these products can be more expensive at times. Overall Seventh generation resounds to the demands of the consumers wanting more green friendly products within the market. Q2 I believe the consumer trend that seventh generation is missing is the overall affordability. I do know people that will change their budgetary decisions based on what they want to buy and if it's more environmentally friendly or not. However, this does not mean that seventh generation could do more research and design more products that are less expensive to produce but even m...
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Discussion Questions – Week 3

1.     How did Kroger use the market basket analysis method?                 Kroger had a loyalty program that sent its customers coupons specific to their shopping                         tendencies. These coupons relate to things they have purchased before. 2.     Why is market basket analysis so popular in the retail industry?                 Market Basket analytics is popular because retailers choose which offers to put on                 certain items based on their selling rate. Market basket gains this info and it helps                 towards which items they want to bundl...
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